Popular culture by definition is different for everyone. It no longer is isolated in one continent, it spans across the globe with the use of the internet. Popular culture's domination is television, sports, music, movies and films.

For me, popular culture is fulled with icons from now and back throughout history. Movies of the forties and fifties utilized and promoted the cigarette. It as the sex appeal of that era. In the sixties, music was huge part of the culture remembered from that time. Woodstock is still talked about over forty decades later. Each student of this class remembers an artifact of significance to their era. We recall a funny cartoon, commercial, article of clothing or musician.

Social media is becoming the advertising mecca of the future. No longer does placing an ad int he local paper promote sales or attract new clientele. Google, Bing and Yahoo replaces the Yellow Pages.

I utilize Facebook and social media as a tool to connect with childhood friends, to promote business and maintain contact with old and new clients. Many are not familiar with the "new age" artifact  but it is another option to conduct business. My physical appointment book is located online for clients to schedule appointments  This allows me more time to connect personally with clients and devote all scheduled time for them.